Psychology in Branding
July 3, 2020
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by Amber Brooks and Laurie Baines Branding isn’t just a nice to have and here’s why: people make decisions based on psychological factors and branding
Founder Philosophy
Businesses have the power to use profit for purpose, but consumers hold the buying power – and consumers care about businesses with a mission. In order for your business to do well, you must have a brand that communicates the good you do and value of your vision. My job is to extract and articulate the value behind your visionary brand so that you can show up with clarity and confidence in the right rooms.