On the Blog

Sharing insight, inspiration and resources to bring you closer to your purpose.

Psychology in Branding

by Amber Brooks and Laurie Baines Branding isn’t just a nice to have and here’s why: people make decisions based on psychological factors and branding

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Building a Brand 101: What Is Branding?

This comprehensive article covers what branding is, what it isn’t, and what you must think of besides your visual brand identity design (like company logos). Read the full article to find out how to build a solid brand foundation.

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