Jennifer invested in the Brandividuaiton rebranding process and made us her strategists to get her to the next level in her business journey. To begin the process, Jennifer went through a new addition to Brandividuation, a conscious leadership-guided meditation to prepare her for the experience. We interviewed several past and current clients of Jennifer’s as well as the founder of The ReWild Group to get a better understanding of her unique value proposition so that her brand and marketing strategy represents the value she offers well. Combining that feedback with the information and feedback we got from Jennifer, we developed her brand identity guidelines. The guide was complete with buyer personas, values, and vision clarity to guide the business, core messaging, and a visual identity. 

We also decided in the process that Jennifer needed a new business name, Perrow Advisory Services. The new name better reflects the consultative offerings of her business and ideal clients. She not only gained a new business name, but a fully developed brand to go with it. Her project included a brand style guide with the brand identity, messaging strategy, visual brand identity, and marketing strategy. As part of her offboarding, we also held a strategy session so she would be able to plan the implementation of her new brand for the rest of the year.