Let’s Build A Brand You, Your Team, And Your Dream Clients Love To Talk About.
8-week rebrand process for impact-focused teams ready to take their company to the next level.
It All Starts With This Foundation.
brands we've worked with
brands we've worked with
Impact-makers have a habit of focusing on everyone but themselves.
Since you’re here, we’re going to guess that you’ve been so focused on serving your audience that you’ve put your own business on the back burner.
Taking care of your own brand allows you to create a greater impact.
You’re really good at what you do and you know what you do really matters.
You’ll need someone who can understand your vision and bring it to life. That’s where I can help.
Your current situation:
- Your messaging feels like a tangled mess in your head and your team isn’t sure how to make it make sense to anyone else
- You constantly feel like your branding is making your team have an existential crisis
- Your current presence doesn't help you hit the goals that you want to hit
- Nothing you currently have helps people understand what you do or who it’s for - your website copy, bios, marketing - it all just feels off
- You want to scale your business, but don’t have the right resources to keep your brand aligned
And the worst part?
You’ve spent SO much time, energy, and budget trying to figure out how to get past this tangled mess.
OOF. That’s tough.
You do not want to be the one creating your own glass ceiling.
When you don’t have your foundations in place, you end up piecemealing everything out and none of it really makes sense together.
Not to you.
Not to your team members and service providers.
Certainly not to your audience.
- Until you create a firm brand foundation, your impact will be limited.
Deep breath. Inhale. Exhale.
A couple of things to note before we go any further:
01.
Focusing on one thing at a time like messaging, visuals, or ideal clients, without having a deep understanding of what it all ties back to will always cause a disconnect.
02.
You and your internal team will never see your brand the way others do. This is why brand strategists exist.
03.
What you have now will only get you so far.
Now that you know about the things that are out of your control…
Let’s talk about what you can do for your brand and your future.
Deep breath. Inhale. Exhale.
A couple of things to note before we go any further:
01.
Focusing on one thing at a time like messaging, visuals, or ideal clients, without having a deep understanding of what it all ties back to will always cause a disconnect.
02.
You and your internal team will never see your brand the way others do. This is why brand strategists exist.
03.
What you have now will only get you so far.
Now that you know about the things that are out of your control…
Let’s talk about what you can do for your brand and your future.
Branding is self-care> for your business
If you don’t prioritize it your team and business could fizzle out.
When you prioritize the work your business needs, you’ll experience transformative growth.
Branding is self-care> for your business
If you don’t prioritize it your team and business could fizzle out.
When you prioritize the work your business needs, you’ll experience transformative growth.
You have to have a rock-solid brand foundation to build on and that foundation starts with your vision.
You’re not the only one in this equation though – your audience is just as important in the development of your brand identity.
There are a lot of brand strategists who will shout 1 of 2 things at you – that you either need to build your brand solely on your X factor OR that you need to build your brand solely on your ideal audience.
But, branding isn’t actually an either or thing. Your brand can and should represent your core values and vision while also reflecting what your ideal audience wants and needs.
But, branding isn’t actually an either or thing. Your brand can and should represent your core values and vision while also reflecting what your ideal audience wants and needs.
It’s time to connect the dots between your business and your audience so it all makes sense to everyone involved and you can shatter your glass ceiling.
You’re a total genius in your zone.
But, you’ll need the right expertise to help you get over this mountain and plant your flag right on top.
The process that gives you distinctive positioning, messaging, and visuals uniquely specific to your identity and audience.
Your brand direction, marketing intelligence, messaging guidance, positioning power, and visual identity will all be in one central place.
Your team will use this for everything you do in connection to your brand, so there’s an infinite return on your investment.
With Brandividuation® you'll be able to:
- Connect in more meaningful ways with more of the right people
- Save THOUSANDS of $$ in ineffective services and unuseful products that don’t accurately represent your brand OR speak to your dream clients
- Bring your team together for more cohesive and intentional marketing efforts
- Elevate your brand’s presence and attract more of the right audience
- Align your brand and team, even across geographical locations
Your detailed Brandividuation® guidelines will define your brand’s:
Unique Character
- Voice (What You Have to Say)
- Tone (How You Say It)
- Core Brand Voice Values
- Supporting Brand Personality Traits
Relation to the World
- Key Brand Words
- Key Brand Phrases
- Brand Purpose
- Differentiation
(Unique Brand Value Statement) - Brand Commitment Matrix with Client Personas
Connection to the World
- Brand Philosophy & Promise
- Brand Experience
- Brand Positioning
- Brand Story
- Story Framing
- Key Touch Points
- Value Ladder of Engagement
Visual Brand Identity
- Logo variations and submarks
- Colors, fonts, and typography
- Style direction, including textures and an image library
- Usage guidelines so you stay professionally on-brand
Basically, ALL the guidance your team needs, but has never had all in one place.
That’s Positioning Power, my friend.
And the best part?
- You will come out of this process with a whole new understanding of you, your business, and your vision.
- You’ll be ready to carry the momentum forward so you can create impact while having an impactful life with more ease and flow.
- It’s not just business changing - it’s game changing.
Here’s what the experience will look like …
Where it starts:
Every journey begins with a mission and yours is to discover how to communicate the value you offer so you can create more impact while having an impactful life. Before you start your journey, we’ll have a conversation to be sure this is the right path for you.
Committing to Your Growth:
Once we all know Brandividuation® is what you need to bring your vision to life, I’ll invite you to secure your experience by signing your agreements and making a deposit. Then, the journey truly begins.
The First Step:
After you’ve committed to your experience, you’ll complete a conscious leadership program from trusted partner and coach, Ravi Toor. This will help you prepare for the work ahead, have direction in case you get stuck, and have a grounding meditation that you can refer back to as we go to keep your vision clear and focused.
The Deep Inner Work:
You’ll receive questionnaires that will help me pull the important details from within you. You’ll also introduce me to your clients, colleagues, and anyone else that may have insights about your brand’s unique value. This is where the magic happens.
Clarity & Direction:
I’ll talk to you to dig deeper and uncover things that don’t come out in questionnaires or surveys. This typically involves things like your origin or backstory, client experiences, and your business goals to guide marketing strategy.
Bringing It Together:
This is the climax of the journey, my friend. I’ll take all the information shared and insights gleaned to create true-to-you brand messaging. Then, my partner and expert visual brand strategist Laurie Baines will create an aligned visual identity. We’ll be doing the heavy lifting, but the experience is collaborative – you’ll get to provide input every step of the way.
The Big Reveal:
The anticipated moment arrives on a live delivery call. You’ll finally have the clear, concise messaging you need to help people understand what you can do for them, the visuals that reflect your brand’s True Self, and the strategy to launch your new brand with ease and excitement. You’ll have everything you need to step into your vision with clarity and confidence. When you get your printed style guide delivered to you it all becomes that much more real.
Launching Your New Brand:
You’ll have your newly developed brand that perfectly positions you, your vision, and your offers. Before we close out the experience, we’ll have a strategy session to identify implementation plans and opportunities over the next few months. My extended team of trusted partners will be available to you to help you bring your vision to life effectively with poise and purpose.
Here’s what the 8-week experience will look like …
Where it starts:
Every journey begins with a mission and yours is to discover how to communicate the value you offer so you can create more impact while having an impactful life. Before you start your journey, we’ll have a conversation to be sure this is the right path for you.
Committing to Your Growth:
Once we know Brandividuation® is what you need to bring your vision to life, I’ll invite you to secure your experience by signing your agreements and making a deposit. Then, the journey truly begins.
The First Step:
After you’ve committed to your experience, you’ll complete a conscious leadership program from trusted partner and coach, Ravi Toor. This will help you prepare for the work ahead, have direction in case you get stuck, and have a grounding meditation that you can refer back to as we go to keep your vision clear and focused.
The Deep Inner Work:
You’ll receive questionnaires that will help me pull the important details from within you. You’ll also introduce me to your clients, colleagues, and anyone else that may have insights about your brand’s unique value. This is where the magic happens.
Clarity & Direction:
I’ll talk to you to dig deeper and uncover things that don’t come out in questionnaires or surveys. This typically involves things like your origin or backstory, client experiences, and your business goals to guide marketing strategy.
Bringing It Together:
This is the climax of the journey, my friend. I’ll take all the information shared and insights gleaned to create true-to-you brand messaging. Then, my partner and expert visual brand strategist Laurie Baines will create an aligned visual identity. We’ll be doing the heavy lifting, but the experience is collaborative – you’ll get to provide input every step of the way.
The Big Reveal:
The anticipated moment arrives on a live delivery call. You’ll finally have the clear, concise messaging you need to help people understand what you can do for them, the visuals that reflect your brand’s True Self, and the strategy to launch your new brand with ease and excitement. You’ll have everything you need to step into your vision with clarity and confidence. When you get your printed style guide delivered to you it all becomes that much more real.
Launching Your New Brand:
You’ll have your newly developed brand that perfectly positions you, your vision, and your offers. Before we close out the experience, we’ll have a strategy session to identify implementation plans and opportunities over the next few months. My extended team of trusted partners will be available to you to help you bring your vision to life effectively with poise and purpose.
Brandividuation® Outcomes:
Once you go through the Brandividuation® 8-week process, you’ll have a powerfully positioned and fully aligned brand so you can show up in the right rooms and raise your rates with confidence.
Don’t worry – you’ll also get a launch plan to help you find those rooms and make an entrance with poise.
Let’s build your foundation now.
*Investment starts at $12,000
FAQ
- Simply find a good time to chat with us or email amber@brandividuation.com.
- Great question! Me + Laurie want to make sure you have the right plan to move forward with too, so we offer Brand Breakthrough sessions to help you create one. We’ll review your total brand and presence, meet with you, and develop a blueprint so you know exactly what to invest in and when in the next year. Book your brand breakthrough here.
- Once we decide this experience is right for your business, I’ll take a deposit and make it official with service agreements.
- Then, you’ll get questionnaires and prep steps to complete in the first week. We’ll also have a kick-off call just to be sure you’re clear on the timelines and work ahead.
- You’ll also complete a conscious leadership program specially created for Brandividuation® clients. This includes direction to help you overcome the biggest blockers that show up as we work through the process and a guided meditation you’ll be able to use again and again.
- Weeks 2-3 will focus on market research and client intelligence-gathering feedback from your clients and customers, interviewing your clients and customers if valuable, completing a competitive analysis, and reviewing everything you sent us meticulously. You’ll also co-create a Pinterest inspiration board with Laurie.
- During week 4, we’ll have a messaging clarity call to dig a little deeper when it comes to your story, the experience you provide, and how you get your best clients and customers. I’ll bring it all together into a messaging and marketing document, which we’ll review live that Friday. We’ll focus the next week on feedback and edits.
- During week 6, you’ll have a visual clarity call to further explore the visual representation of your brand. Laurie will put together your logo concepts, fonts, and more, then share them for review. After your visuals are perfected, you’ll get final files in all formats and we’ll flow your messaging and visuals into your official Brandividuation® guide.
- Week 7 will be spent finalizing your brand visuals and week 8 on getting all the work we’ve done into your brand new guide with creative direction for anything you do moving forward.
- After we’ve sent off your guide to the printer, we’ll have a strategy session so you know what needs to happen next to execute your new branding and maintain cohesive alignment. We may propose a new website project and/or refer out to our partners as well, depending on what support you need.
- You’ll spend about 2-3 hours on intake preparation and the conscious leadership program (a 45-minute guided video), up to 4 hours on clarity and delivery calls over the course of the experience, 3-6 hours of review time, and up to 1 hour on implementation strategy during offboarding.
- There will be 5 calls over 8 weeks.
- A lot goes into this experience, which is why I only take up to 2 Brandividuation® clients per month. I’ll be working through the research and development phase for the first 3-4 weeks, then Laurie and I will be building your brand for the next 4 weeks. But, it will all be so worth it!
- As the decision maker, you are the star of the show, my friend. If you have a team, I may want to bring some of them in or interview them as well – particularly anyone in charge of marketing or customer relations because they’ll usually have insights into what’s working, what’s not, and the things your clients/customers share.
- If you have current or past clients, customers, and/or colleagues we can survey and interview, I’ll bring them in on the journey as well for incredibly valuable insights.
- If we decide to go with any implementation packages, I may bring in partners for things like web hosting or tech support, social media management, brand photography and/or videography, conscious leadership coaching, funnel and/or ad strategy, virtual assistance, design execution, or other support.
- I know it’s taken a lot to get where you are and there have been obstacles and roadblocks along the way. But, I want you to know me + my team are here for you and will help you work through whatever comes up as we go through the experience together. Plus, this is the whole reason I hired conscious leadership coach Ravi Toor to create a program to help you along your journey.
- There are 2 options, depending on how long you want to wait to get started. For a faster kick-off and 20% investment savings, there’s a 2-payment option: 50% deposit to book and a 50% final payment right before our messaging clarity call.
- If you prefer to split payments for a more balanced approach, you can choose the 4-pay option (with equal payments). Final deliverables will be shared once the final payment has been processed.
- So. MUCH!
- A document outlining your brand’s identity so anyone you hire can step right into it and rep you well with key messaging and overarching marketing strategy.
- Visual branding with final files to include logos, fonts, colors, typography, styling direction, an image library, and usage guidelines.
- A print version of your Brandividuation® guide, which will have all your messaging, marketing, and visual branding in one place.
- All the market research and client intelligence we gather along the way, which you can use to inform future marketing campaigns.
- A competitive analysis so you can see who is offering similar services and the gaps they aren’t filling that you can.
- A brand launch plan so you know how to share your new branding if you choose to do so before implementation.
- A guided conscious leadership program you can refer back to as you step into your new brand and vision with ease and confidence.
- Your start date will depend on a couple factors – mainly our availability, your availability, and your goal completion date. There are only have 2 spots available per month for this experience, so the sooner we secure your experience with a deposit, the faster we can get your experience booked.
- You will have a draft version of messaging midway through the project. Your final printed book will arrive within 30 days of completion and upon final payment.
- Once we work together, you’re kinda stuck with me + the team. We want to see you step into your vision and will be here for you when questions arise.
- You’ll also have 30 days of unlimited Voxer and email support so that we can answer any question that pops up.
- Once we have built your new foundation, we’ll have an offboarding strategy call to identify the how, when, and what of implementation so you will have a blueprint to carry out your new branding cohesively. You’ll also have 30 days of unlimited Voxer and email support.
- Valid question. Due to the nature of this service, there are no refunds and no cancellations. (Because, you are reserving time in our schedules for our expertise. That means this time will not be available to others and we have limited availability.) However, we promise to make sure this is an investment you will not regret and we always strive to go above and beyond client expectations.
- You will emerge from this experience with a deeper understanding of your brand, your ideal clients, and how to show up. You’ll have a professionally developed brand with clear, cohesive messaging, rock-solid positioning, a relevant-to-your business and premium-feel visual brand, and more. But, it’s up to you to actually show up and use what we give you in order to get the results you’re looking for.
- Any investment in your business is scary and you are the only one that can weigh the benefits of doing this work now and getting the results you need faster or waiting and having to continue struggling through your current misalignment, with the resulting effects of inaction. Know that an aligned brand will bring more clients and customers to you, help you communicate the value only you offer, and show up with confidence. Investing in nearly any other focus for your business before doing this work can further damage your brand’s presence and the results of those activities won’t be the same as they would with a solid foundation. If you’re ready to truly show up for your business and create the impact you care about, you’ll prioritize this work.
- You don’t know what you don’t know and you may not realize how important it is to do this work all at once. I want to be clear – I refuse to take your money if this isn’t truly the right fit. That’s why I have an intake process and connection call before booking this experience for anyone interested.
About Your Guides
Hey there – I’m Amber Brooks, the founder of Brandividuation®. Having served as a marketing consultant, content director, marketing producer, and brand strategist, I’ve helped businesses and leaders, from startup to multi-billion dollar revenue enterprises develop brand messaging and marketing initiatives that get results.
I use surveys, interviews, and research to find out things you never knew (but always wished you did) about your ideal audience. I also help you, the Visionary, get everything out of your head and help your team embrace the bigger purpose. This allows purpose-fueled teams to explain, embody, and sell what they do for better outcomes and more impact.
As a visual brand strategist and creative director, Laurie Baines brings a refined skillset, acquired knowledge, and unwavering support to the Brandividuation® experience. We also partner as your fractional marketing department through web design projects and ongoing brand support.
Laurie’s an intuition-led expert in visual branding and creative design with 30 years of experience. She can see the big picture when it comes to your vision and the little details that make it whole.
The Brandividuation® process has gotten clients amazing results.
But, your marketing efforts are never going to get you the results you want until you prioritize the right work.
Don’t leave a BIG gaping hole in your business.
You have to figure out how to connect what your brand stands for and what your audience cares about.
It’s time to put yourself first, bring in the experts, and give your business the attention it deserves so you can get the results you’ve been working so hard toward.
Let’s build your brand up together.