What Is Brand Awareness And Why Is It Important? At first glance, you may take the phrase “brand awareness” at face value – having consumers
Businesses and leaders who put off client and customer research are leaving money on the table and limiting impact potential. You know the importance of
We all have the potential to leave the world a little better than we found it. Every single one of us can. Whether you touch
Most businesses know the importance of strategic content marketing. (If you want to learn more about what content marketing strategy is and why it’s important,
There’s no question about it – business owners who leverage content marketing strategically have a tremendous advantage over those who don’t. In fact, content marketing
You’ve probably heard the popular saying “content is king.” But, never has content marketing been more crucially needed than right now. Between the COVID19 pandemic
Knowing how to approach brand strategy for your business or organization can feel like an overwhelming project. But, it doesn’t have to be. With the
by Amber Brooks and Laurie Baines Branding isn’t just a nice to have and here’s why: people make decisions based on psychological factors and branding
This comprehensive article covers what branding is, what it isn’t, and what you must think of besides your visual brand identity design (like company logos). Read the full article to find out how to build a solid brand foundation.
There is a huge gap in marketing…
Businesses have the power to use profit for purpose, but consumers hold the buying power – and consumers care about businesses with a mission. In order for your business to do well, you must have a brand that communicates the good you do and value of your vision. My job is to extract and articulate the value behind your visionary brand so that you can show up with clarity and confidence in the right rooms.
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