When founders and decision-makers compare the possible business investments for the year, a rebrand or at minimum brand positioning is often one of them. Some
You’re riding the momentum – your business has evolved so much, your offers are better than ever, you finally figured out who the clients are
It’s common for businesses to have multiple audience segments they need to speak to – and what most struggle with is having a simplified way
Choosing brand colors for your business is an important decision that shouldn’t be taken lightly. Colors have the power to evoke emotions and give off
A brand asset is used to promote and grow your brand as a marketing tool. People are more likely to buy products from brands they
In this blog post, we will be discussing the different types of disconnects that cause a brand to lose relevance. A brand can become irrelevant
And what to know before even thinking about hiring a brand strategist Before we talk about what a rebrand is, let’s cover what branding is
Serve the people you love to work with and actually love your business As a business owner with an evolving brand, it’s hard to know
And why they should motivate you to rebrand your business Often when business owners and leaders aren’t getting the results they want, they blame it
Hiring a brand consultant may not be at the top of your list right now. Running a business can be challenging and knowing what to
When it comes to growing your social impact business, I’m sure branding or brand consulting isn’t the first thing that comes to mind. In fact,
As shared in the last article, building brand awareness is critical for the growth of your social impact business. Marketing campaigns can help you grow
Businesses have the power to use profit for purpose, but consumers hold the buying power – and consumers care about businesses with a mission. In order for your business to do well, you must have a brand that communicates the good you do and value of your vision. My job is to extract and articulate the value behind your visionary brand so that you can show up with clarity and confidence in the right rooms.
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