As a copywriter, I found that there was a huge gap missing with my clients.
They’d want to walk away with amazing copy, but couldn’t really answer all the questions I had about their brands.
Thinking they just need a thing checked off their list, they didn’t really realize they had to take the time to get clear on their foundations before anyone could truly represent them.
I could relate. In my first year of business, I got into over $17k in debt trying to pull at every piece I thought would make my business successful- courses, programs, tech, templates, coaching- #allthethings.
Even though I did get some value from some of it (like amazing relationships and practical knowledge), none gave me what I needed to build a brand that was powerful enough to let me feel like what I was doing mattered.
I was so focused on my clients and what they needed. But, for myself, I just had enough to get by- the things they (the gurus) tell you you’re supposed to have.
The magic in my brand was missing.
I was seeing my clients do the Exact. Same. Things.
Go hire a copywriter, they tell you.
Get a professionally developed website, they tell you.
Hire marketers so you can get your stuff in front of more people, they tell you.
When you don’t have your foundations in place, you end up piece-mealing everything out and none of it really makes sense together.
Not to you. Not to your service providers. Certainly not to your audience.
We were all serving people and making money, but the results weren’t exactly lighting us up.
We had a BIG gaping hole in our business. We all needed to figure out how to connect what we care about and what our audience cares about to build a brand that matters-
to us and our people.
I knew there had to be a way to get my clients the results they were looking for in their copy.
So, I did something about it.
With a background in psychology and research, I put my head down, buried my nose in branding books, studied my clients' businesses, and developed the Brandividuation™ framework.
The Brandividuation™ process has gotten my clients and myself amazing results. So much so, that copywriting doesn’t even make sense until your branding is represents who you really are and what your audience really wants cohesively.
Your copy, website, and marketing efforts are never going to get you the results you want them to until you have your branding on point.
This work lights me up like nothing has ever before.
I did my own Brandividuation™ process on myself and knew it was time to go ALL IN on my vision.
It gave me validation to do the thing I really wanted to do, the thing I developed completely from scratch to fill that huge gaping hole I kept seeing.
Developing the Brandividuation™ process allowed me to see why nothing made sense before.
Becoming The Brandividual completely changed my business and life.
And becoming a Brandividual will change yours, too.
“Amber is a brand developer’s dream partner. It’s so important to work closely with someone who cares and who “gets you” and Amber is the real deal.”
- Pat Roque, Rockstar Success Coach (Brandividuation™ and Web Copy Brandboost)